BEIJING — Chinese fans are watching the Olympics on TV, puffing on cigarettes in a smoke-filled bar. Suddenly, when the Chinese team scores, they crush out their cigarettes and jump up to cheer. “Love China,” says a message on the screen. “Increase patriotism even more. Love a smoke-free Olympics.” That public-service advertisement was funded by the Bill & Melinda Gates Foundation, targeting TV viewers in China during the Olympics. More…
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