Tobacco CEO Tells "Truth" About Cigarette Ads


"The truth is that Lorillard markets its Newport brand cigarettes to adult smokers of all ethnicities," writes Lorillard CEO Martin Orlowsky to the Chicago Tribune today. "The truth is that our marketing is not disproportionately directed to African-Americans. The truth is that we do not target underage smokers. The truth is that there are twice as many Caucasian menthol cigarette smokers as there are African-American menthol cigarette smokers. I challenge those who want to prove otherwise to come forward with evidence to support their charges." More...