Washington - Gary Cooper, Clark Gable, Joan Crawford, Spencer Tracy, Bob Hope, Henry Fonda and other stars of the 1930s and 1940s were paid millions of dollars in today’’s money for promoting cigarettes, according to a new research.
The researchers claim that the legacy of these deals can still be seen in the high profile given to smoking on today’’s cinema screens.
For the study, the research team accessed cigarette endorsement contracts between tobacco companies and studio-controlled movie stars, as well as adverts of the period, from university and major US newspaper archives. More... Nutty News - Cigarettes America Front Page News
The researchers claim that the legacy of these deals can still be seen in the high profile given to smoking on today’’s cinema screens.
For the study, the research team accessed cigarette endorsement contracts between tobacco companies and studio-controlled movie stars, as well as adverts of the period, from university and major US newspaper archives. More... Nutty News - Cigarettes America Front Page News
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